What’s Next for Local SEO with Geofencing & Hyperlocal Content?
Local SEO has long played a major role in marketing campaigns by making it easier for businesses to connect with nearby members of their target audiences. While keywords and localized Google Maps listings were once the go-to strategies for generating localized content, new technology requires businesses to begin looking toward the future. Read on as the SEO experts at Saba SEO, a premier SEO company San Diego businesses rely on for unparalleled digital marketing expertise, explain how paying attention to the current emerging trends regarding hyperlocal content, next-gen directories, and geofencing helps you leverage new technology to increase your company’s local visibility.
Understand the Evolution of Next-Gen Directories
The majority of businesses are currently using online directories that provide local prospective customers with the essential details about their companies. Being in online listings is still critical for your company’s success, but it’s time to begin viewing them from a different angle. Next-gen directories are no longer static listings with basic details.
Instead, they’re becoming interactive hubs that combine user-friendly features such as booking systems, social media connections, and the ability to read and leave reviews. Utilizing these all-in-one directories can help your business stand out and reduce friction along the customers’ journey by allowing them to make immediate decisions at the initial point of contact.
Connect Faster with Customers with Geofencing
Geofencing is one location-based marketing technique that creates a virtual boundary around a specific area. In the past, this boundary might have contained areas as small as a neighborhood or shopping mall. With geofencing, a customer who enters that area can receive targeted ads and promotions.
Now, geofencing is becoming more precise. This allows your business to push a coupon to prospective customers’ phones as they enter your store. Making sure your company’s marketing materials are in the right place at the right time is going to be more critical as this technology takes greater hold in the market.
Create Hyperlocal Content
City-level geotargeting works well for making sure your company’s marketing messages show up in localized searches. But you’ll want to begin focusing on hyperlocal marketing strategies. Hyperlocalized content goes even further by speaking directly to people who are interested in specific neighborhoods, historical landmarks, or even streets.
Search engines view hyperlocalized content as being more likely to meet the searcher’s intent and need for specific content. Incorporating more hyperlocal content in your company’s marketing campaigns also establishes your business as a relevant and authentic authoritative source for responding to search queries.
Creating hyperlocal content also helps your business stay at the top of voice-activated search listings, where users might request more detailed information compared to text-based searches. For instance, making sure search engines recognize your business as being the one on Main Street could help them push your restaurant or shop to the top of hyperlocalized search terms someone might use when actively looking for companies in the area.
Local SEO is important because it’s how most consumers search for businesses on their mobile devices. If you want to benefit from local search engine optimization, turn to Saba SEO, the leading experts on SEO in San Diego. Our specialists can assess your SEO needs and create customized, effective, and result-oriented strategies to boost your local rankings. We have a proven track record of delivering high-quality search engine optimization services and yielding exceedingly positive results. To learn more about how we can help you enhance your local SEO strategy, call us today for an appointment.
