An effective inbound marketing campaign can create brand awareness and form positive connections with the right consumers. Conversely, unintentional marketing blunders can do serious damage to your brand. While not every misstep is going to deal a lethal blow to your business, San Diego online marketing professionals encourage marketers to be aware of some of the big ones.
Overlooking Proofreading Errors
A few misspelled words here and there can easily minimize your intended marketing message. Misspellings and other proofreading errors can also diminish the credibility of your brand. Take the time to review any website content, blog posts, emails, and social media messages before making content available to your target audience.
Failing to Identify Customer Needs
Jumping into a marketing plan prematurely can quickly become costly in terms of missed opportunities if you’re not connecting with your audience. Before creating and executing a marketing plan, fine-tune your understanding of customer needs by determining:
- What existing customers already like about you
- Top priorities among your target audience
- Primary concerns within your demographics
Deviating from Your Brand Image
After you’ve established a solid brand image, anything that deviates from that image could, at the very least, confuse your existing and potential customers. Be mindful of how your brand is presented across all platforms.
Annoying Customers with Emails
The last thing you want to do is annoy customers who currently or previously used your products or services. Use a reputable email service provider like Constant Contact to reduce the risk of sending unwanted solicitations that may damage your brand.
Falling for SEO/Digital Marketing Scams
It takes time to see results with SEO and digital marketing efforts. If a company is making promises without a healthy dose of reality, do some research before making a decision.
Discover new marketing strategies or find the support you need to push full steam ahead with your efforts by reaching out to San Diego SEO company, Saba, Inc. We are a full-service boutique marketing agency, helping businesses drive traffic to their websites through a combination of SEO, PPC, social media, and web design and development. Give us a ring at (858) 277-1717 today!