It’s hard to believe social media didn’t exist at the start of the new millennium. Today, it’s something used by pretty much every age group on a regular basis, which is why it can be a powerful marketing tool. Using Facebook, Twitter, YouTube, and other platforms for the purpose of brand or product promotion is known as social media marketing (SMM), and it’s a popular and effective way to connect with people digitally. If you need some more proof, read on for a rundown of the latest social media marketing stats, brought to you by the social media experts at Saba SEO, a premier marketing, web development, and SEO company in San Diego.
Users Are Active Every Day
There are more than 3 billion social media users worldwide who are active and engaged daily, which amounts to roughly 40 percent of the population. Part of the reason for this trend is because of the many ways people have to stay connected to their favorite social platforms via various mobile apps and devices.
Facebook Is the Social Champ
If you’re just looking to tap into a massive volume of social media users to spread the word about your brand, Facebook is the platform to consider. Nearly 70 percent of U.S. adults are self-proclaimed regular Facebook users. Some of the other popular social platforms today may surprise you a bit. They include:
• QQ—an instant messaging platform
• WeChat—an all-in-one communication app
• QZone—a social sharing platform
Millennials Use Social Media Most
Not surprisingly, 90 percent of millennials are active social media users, followed by Generation X (77.5 percent) and baby boomers (48.2 percent). Diving deeper into stats about who uses which platform most—based on key demographics such as age range—can help you determine which platforms are right for your social media marketing needs and goals.
A Lot of Consumers Use Social Media
Nearly 75 percent of marketers consider SMM to be “somewhat” or “very” effective. Even more importantly, more than half of all searchers use social media to research products. Plus, 71 percent of social media users who have good social experiences with a brand are more likely to spread the word about that business. These facts may be impressive, but social media marketing is only going to be effective if it’s based on what matters most for your business, budget, and target audience. That being said, with the right attention to detail, you could be treated to a very good return on your investment if you do social media marketing right.
For the highest-quality expertise on social media and Internet marketing, San Diego businesses turn to the professionals at Saba SEO. For almost fifteen years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at