Maximizing Local Traffic with Google My Business: A Step-by-Step Guide
Spreading the word about your business can sometimes be harder than it seems, even when you make an effort to do local marketing. Google My Business is one of the best platforms for increasing local visibility, but you’ll need to be proactive to maximize the results. Because appearing high in local searches is an essential aspect of SEO, San Diego business owners should follow these simple steps for using Google My Business to increase local traffic.
Ensure the Accuracy of Your Business Listing
Once you claim and verify your business listing, you’ll be able to update any information that’s inaccurate or outdated. If your business has moved or changed other pertinent details about its operations, it’s possible viewers will see incorrect information. Since a potential customer could be turned off by being led to the wrong address, make sure all of the information is correct. This is especially important if your company’s operating hours have changed recently.
Increase the Visual Appeal
In the virtual world, images are everything. Adding high-quality photos to your business listing can capture your target audience’s interest right away. Including images of the food your restaurant serves entices local customers to come to your business. Seeing an image of your company’s storefront can also make it easier for people to recognize your business and feel comfortable about visiting a new location.
Encourage & Respond to Reviews
Reviews play a large role in search engine rankings, and you can bet anyone who is checking your business listing is also checking the star rating and comments. Encouraging positive feedback from satisfied customers can boost your company’s overall rating. You’ll also want to respond to both positive and negative feedback. In many instances, showing concern and a desire to make things right for customers who report negative experiences can still increase local business by generating trust among your target audience.
Monitor & Adjust Accordingly
One of the best things about Google My Business is that it offers insights that make it easier to track important metrics. Knowing if changes generate more views or clicks tells you when a strategy is working. Learn how to analyze this data or work with a professional who can make it possible to leverage your listing to gain even more local visibility.
If you need help optimizing your Google My Business listing or any other aspect of online marketing, reach out to Saba SEO, an industry-leading SEO company in San Diego. We’ve been in the SEO and digital marketing business for over twenty years, and we have the know-how to help businesses get the online traffic they’re looking for. To speak with one of our friendly and knowledgeable internet marketing experts, call us today.
