7 Performance Indicators to Measure the Success of Your Social Media Campaign

Social Media Success in San Diego, CA

In this day and age, social media is an excellent marketing tool for all businesses. Most consumers visit at least one social media site every day, which means you can connect with current and potential customers by using a social media campaign. You can use a variety of key performance indicators to measure how successful your campaign is or to determine what changes to make to your marketing strategy. Below are seven key indicators for you to check.

1. Likes and Shares

Likes are an easy way to determine whether viewers notice and enjoy your content, and they can also bring more attention to your campaign. Shares are another great indicator of your success since most social media users only share posts they feel strongly about.


If you receive plenty of comments on your social media posts, it indicates that your marketing campaign has caught your audience’s attention. If you have very few comments, you may need to change up your marketing strategy.

3. Active Followers

An active follower is a user who has viewed or liked your content within the last 30 days. Many followers are inactive or fake, so your number of active followers will be a more accurate indicator of your campaign’s success than the total number of followers.

4. Tags and Brand Mentions

Tags and brand mentions show that your followers are talking about your brand on their own without being prompted by one of your own posts, which is a great indicator of your campaign’s success.

5. Reach

The reach of your social media post is calculated by using your followers, shares and other data. It shows you how many social media users could potentially see any of your posts or messages.

6. Referral Traffic

Referral traffic is traffic that reaches your websites through your social media accounts. This is a great way to see how many of your site’s visitors are there because of your social media presence.

7. Clicks and Visits

The number of clicks you receive on your posts or links will tell you how interesting your viewers find your content. If you’re not receiving many clicks on your posts, try including a more engaging title or photo.

To learn more about successful social media campaigns and boosting your business’s online presence, turn to Saba SEO for help. We are a professional digital marketing agency in San Diego, CA, that helps clients boost website traffic through customized SEO and SEM strategies. Call (858) 277-1717 or go online to schedule a free consultation.