Digital Marketing in the Metaverse: Essential Insights for Success
The “metaverse” is the Facebook-oriented field of digital marketing, the name being inspired by Facebook’s company rebranding to Meta recently. Digital marketing in the metaverse is slightly different than it is in other digital channels. For example, video gaming takes up much of the bandwidth in the metaverse. However, video gamers don’t just want to experience video games therein. More than one in four adults who play video games in the metaverse also enjoy watching virtual concerts that happen around the world. Coming out of the pandemic, attending weddings, bar mitzvahs, and other life events virtually is becoming ever more popular. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, explain how digital marketers can navigate the metaverse with ease.
Who’s in the Metaverse?
First, it’s mostly men. Second, the two generations with the biggest representation are Generation Z and millennials. The members of these two demographic groups prefer intuitive and natural interfaces with their technology. They favor immersive environments. One example of that might include 3D virtual characters in the videos they choose. Therefore, it would be appropriate for you to include such characters as part of your brand messaging in the metaverse.
Collectible Items
Research indicates that both Generation Z and millennials enjoy collectibles, so it’s a good idea to include such collectibles as products in your marketing. These could be actual items upon which your company focuses or “bonus gifts” for having bought something. It’s also smart to market these items as only being available in the metaverse because that’s where the people who will find them interesting will congregate online. How smart is it, really? J.P. Morgan recently published findings that people in the metaverse spent $54 billion on collectibles last year.
Even though you have to tweak your marketing strategy slightly for the metaverse, it’s well worth your company’s while to participate in this vast market replete with opportunities. After all, there are 3 billion video gamers out there to reach.
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.
