Search engine optimization is always evolving, so results can change over time. This isn’t such a good thing if you’re not ranking well enough to get a good return on your online-based marketing and engagement efforts. The upside here is there are some steps you can take to improve your SEO rankings. The professionals from Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, offer several tips for boosting your rank below.
Adjust/Update Your Website
Start with a thorough assessment of your website. Google Analytics is a handy tool you can use to check on things like how much time visitors spend on your site, which pages attract the most attention, and how your site is currently ranking. SEO-related adjustments or updates that can be beneficial for your website include:
• Improving page load time
• Creating a user-friendly experience with easy-to-use navigation features
• Updating content so it’s more relevant to your target audience
• Removing outdated elements
• Making your site more appealing to mobile visitors
Create “Snippet Bait”
Approximately 95 percent of featured snippets come from page one results. These are the pieces of content that quickly answer searchers’ questions or provide the desired bits of info. Increase your odds of being included in featured snippets by:
• Focusing on relevant keywords
• Answering common questions related to your business, services, or products in your content
• Making your content as easily digestible as possible
• Referencing any relevant location details in your content
There are three main types of featured snippets that tend to perform well: lists, definitions, and tables. Make sure the linked page also includes any related info searchers may find beneficial or an added incentive to take the desired action.
Focus on Searcher Intent
Go beyond search volume when choosing your keywords. Google pays more attention to searcher intent for ranking purposes anyway, so it’s worth taking a second look at your keywords if your ranking results aren’t what they used to be. Use keyword tools like Answer the Public to gain a better understanding of what keywords or phrases searchers are using to find what you’re offering and how relevant those keywords really are.
Mix Things Up with Your Online Offerings
If you make your business or brand more visible online, you’ll be more likely to boost your SEO rankings. This is something you can do by mixing things up with how you reach out to your target audience. In addition to a well-designed website, a more well-rounded approach to SEO ranking and audience engagement can involve:
• Paid ads
• Video content that complements your text-based content
• Active social media engagement
• Blog posts—your own blog and guest posts that link to your content
One other step to consider to improve your SEO rankings is to work with SEO professionals if you’re not doing so already. SEO pros are paid to keep up on trends and technology in a way that benefits clients. Getting added insights and resources from SEO experts is an investment that can pay off with better rankings and results.
If you need help improving your SEO ranking, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies you can work with. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today.