Which is the better way to increase traffic to your website? Is it best to use pay-per-click (PPC) advertising, or is search engine optimization (SEO) more successful? Both can be effective in getting visitors to your site. Learning which method is ideal for your business is the key to your success. The San Diego SEO specialists at Saba SEO share a few tips on mixing paid and organic strategies to boost your online ranking.
Determine How Competitive Your Niche Is
Utilizing the Google External Keyword Research Tool can determine how competitive the search engine results (SERPs) are in your business field. By using the Traffic Estimator, you can get a good guesstimate of the cost per click (CPC). If there is a huge competition, then no amount of SEO could get you to that first page of search results.
Determining the CPC of local competition can help you strategize. SEMrush has released the CPC Map to assist you with these comparisons. The map lets you compare and calculate CPC and strategize where you could advertise more economically.
Use Branded Keywords
Using branded keywords, you can beat out your competition and win the SERP game. Consider investing in PPC marketing to make the most of these keywords. Most of all, you should plan your paid campaign before your competition takes your branded keywords first.
Examine the Competition
Examine what your competition is doing by using SEMrush’s Keyword Gap tool. You can determine when they are ranking in SEO with organic content and when they are paying for keywords.
Keep in Touch
Create a strategy to keep in touch with a client to help you build a profitable relationship. Whether you get someone to your site through SEO or PPC, you need to find ways to continue to keep in touch with them. One way is to offer an informative download or eBook that requires an email signup. Creating a valuable newsletter is another opportunity to stay in regular contact with a client or potential new customer. Offering such tools can establish your authority and make your SEO and PPC strategies more successful.
Set a Budget
In the end, your budget is going to determine whether you have to rely on good SEO or if you can invest in PPC. A minimum budget of $70 per week is needed for PPC. On the other hand, SEO algorithms change unexpectedly, and you may have to revamp your SEO strategy over and over again. Examining what your competition is doing should trigger a signal that you need to at least match their effort. Employing both SEO and PPC and making them work together may lead to your ultimate success.
Whether you need an SEO strategy or a focused paid campaign, the experts at Saba SEO can help. We are among the best internet marketing service providers San Diego has to offer. For over ten years, we have designed successful digital marketing strategies for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect mix of PPC and SEO that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.