With the advent of smartphones came mobile applications, also known as apps, which are software programs that users can download to play games, get turn-by-turn directions, and access news, books and so much more.
According Apple, users are downloading more than 800 apps per second from the app store, meaning more than two billion apps are being downloaded per month. For businesses, these numbers are telling, demonstrating the power that an app can have in engaging customers, driving brand image and creating a loyal fan base. Yet, developing a mobile app isn’t as easy as it seems. Our San Diego internet marketers share some of the most common challenges faced by businesses.
According to Apple CEO Tim Cook, there are more than a million apps currently active in the Apple iStore. Add another million from the Android Market and it becomes even more important to deliver a clear, compelling value proposition with your app. How can your app solve the problem of one of your users? What can your app offer that a competitor might not be able to?
Although there are some programs that can help you to build your own app, they often lack in providing you with options for design and customization. Building and programming an app from scratch takes extensive programming experience to ensure high-functionality with a beautiful design. Finding quality mobile app designers and programmers at an affordable cost can be a barrier for businesses, especially smaller companies and start-ups.
Meeting Compatibility Requirements
Whether you favor the iPhone or Android, you will need to make sure that your app is in line with the latest technology changes. To make sure your app is compatible with all the latest devices, you’ll have to learn about current requirements, how to meet them and will likely need to devise a long-term arrangements to keep it updated.
App Pricing and Promotion
Many users are resistant to apps priced with the standards of commercial desktop software in mind. Without effective pricing and a clear way to either win subscriptions or consistently grow your user base, your app’s costs may overrun its revenue potential. It is important to consider this early in the development stages to ensure that you are making a sound investment.
Creating and realizing an app idea that will capture your target audience takes careful planning and budgeting. As with any marketing effort, it’s important to fully understand your customers so you can offer a product that will truly connect with them.
For more information about building a mobile app for your San Diego business, reach out to Saba, Inc. today. We offer mobile app services that are affordable and tailored to your individual needs, and our knowledge in marketing, advertising and SEO in San Diego can help to ensure that your app can successfully reach your target audience.