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Google Emphasizes Importance of Mobile-Friendly Websites

Need for Mobile Friendly Websites

With mobile searches assuming dominance over traditional computer web searches, businesses, marketers, and SEOs have seen a recent push for mobile-friendly websites and apps. Making websites mobile has become so vital to the success of businesses that Google has begun sending warnings to websites that are not mobile-friendly.

Although the message from Google is a warning, one that is not supposed to harm a website’s SEO rankings in San Diego or other major markets, the message of this bold move should be clear for all businesses: the move to mobile websites and apps is no longer voluntary, but critical, to maintaining an audience and market base.

Mobile search is becoming increasingly dominant with 50% of all Google searches now being performed on mobile devices. Even when computers are available, users still tend to search on their mobile devices. In fact, according to cision.com, 81% of people prefer using their mobile device to conduct searches simply because of more convenience and speed.

Businesses and marketers should take note that web pages that do not properly load or function on mobile devices are eliminating a large portion of their market base by failing to stay up to date with technology. Not only are users turning away from mobile-unfriendly sites, but they are being pushed to competitors’ sites. 60% of users are not likely to return to a mobile site that they had issues with, and 40% of those individuals will go to a competitor’s website.

Google’s recent warning to websites incompatible with mobile devices is just another signal to companies and businesses to update their services and incorporate the growing market of mobile reliant customers. Failing to keep up with technology can result in a loss of over half of internet web searchers.

It would be wise for companies to heed Google’s warning, however some companies simply don’t know where to start. If you’re interested in learning more about mobile-friendly web design or responsive websites, reach out to Saba, Inc. We provide San Diego web design and development for local companies, as well as businesses throughout the United States and Canada.

Schedule a consultation with us today by calling 858-277-1717 and receive a complimentary website audit. We would be more than happy to answer any questions you may have about website design, search engine marketing or mobile app development – we’re here to help your business attain the expose it rightfully deserves!