What Impact Will 5G Have on Mobile Marketing?
Mobile marketing has been and always will be tied closely to the quality of its networks. With carriers rapidly adopting 5G wireless phone technologies, marketers need to prepare for the future of mobile. The online marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, offer a few predictions below.
Faster
5G simply makes mobile communications faster. The net effect for marketers is that they can:
- Use higher-quality videos and pictures
- Fetch more real-time user data
- Employ more asynchronous systems
- Deliver additional dynamic content
Speed from 5G improvements will also make everything better. From basic connectivity to user satisfaction, you can expect the 5G experience to improve life for marketers.
New Opportunities
The 5G revolution serves as the backbone for other technologies. For example, AI will be able to leverage real-time user data from 5G phones to adapt faster. Likewise, new applications will emerge as high-quality video and data streaming become the norm. Just as the leap from dial-up to high-speed changed the wired internet and boosted companies like YouTube and Facebook, the arrival of 5G will create new mobile powerhouses.
Immersive Mobile
Network improvements will also make more immersive experiences possible. Voice search is already embedded in a segment of the population. AR and VR are gaining traction and will improve with 5G expansion. As the user experience becomes more immersive with 5G, marketers need to offer more immersive solutions to audiences.
Physical feedback will also become important. Gestures, statements, and haptic feedback will be available in real time.
Dynamic Ad Insertion
Marketing can also adjust in real time because 5G speed makes dynamic ad insertion possible. Ad placements in videos, games, apps and even real-world augmented events will be more dynamic. Data streams can tell marketers about a user’s proximity to:
- Retailers
- Events
- People
Marketers can dynamically insert ads into their searches, videos, apps, and games to prompt a user’s interest.
If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.