Mobile SEO becomes more and more important every year, and you can expect some big changes in 2018. Experts at Saba SEO, a leading search engine marketing agency in San Diego, share three predictions for mobile SEO this year.
1. Progressive Web Apps Will Continue to Grow
Progressive Web Apps (PWAs) were a big trend in 2017, and they’ll keep growing this year. PWAs are regular websites that look like mobile apps to the users, and they can include push notifications, offline functionality, and a full-screen display without the address bar at the top of the screen. Due to the benefits offered by PWAs, businesses are likely to invest in these new apps. Android OS already treats PWAs like its native apps by showing them in the app tray, and PWAs will soon be added to the Google Play Store.
2. More and More Cross-Device Convergence Will Take Place
Every year, more devices become connected to each other. As more information is stored on the cloud, it gets easier to move between devices. It’s common for developers to create separate apps for different devices, but they’ll soon start making just one app that works across all devices. Windows 10 is a great example of how mobile and desktop are starting to converge. The Windows 10 desktop looks similar to an Android phone and even has an app store.
3. Mobile-First Indexing Will Remain an Important Ranking Factor
Surfing on mobile phones is now more popular than desktop browsing, and it’s likely that mobile-first indexing will launch sometime in 2018. Google will index and rank your site based on the mobile experience, not the desktop experience. Mobile-first indexing could have a huge impact on search rankings, so 2018 is the year to make sure your site is mobile-friendly. Your mobile site should be responsive and include as much content as your desktop site.
SEO is an ever-evolving field. To ensure your website achieves a high ranking across all search engines, you may need to work with SEO experts. At Saba SEO, we have a team of highly qualified internet marketing service providers to help you at every step of the way. From designing a responsive web design to providing high-quality content, we offer a variety of services to boost your online ranking. If you want to benefit from a range of winning digital marketing strategies and stay ahead of your competitors, simply give us a call at 858-951-1717 today.