Small businesses are advised that best search engine optimization (SEO) practices can help their websites rank. Most organizations aren’t always sure of the most important SEO factors that can make a difference. Here are the five most important on-site SEO factors, brought to you by the digital marketing experts from Saba SEO, a top-tier SEO company in San Diego.
Local Business Information
Fill out Google My Business completely, and create a Facebook business page. Make sure the information on each site is identical and error free. This tactic helps with local searches and increasing your SEO ranking. Then continue to sign up your business on every possible search engine for maximum exposure.
Is your site fast, and does it run well on mobile devices? Have you removed broken links and 404 pages? Don’t give customers a reason to run to your competition. Speed is the key to keeping customers on your site. So is good website design. Good user experience makes it easy for customers to get answers to their questions and buy your products.
Responsive design makes it easier for customers to view your site on mobile devices. Make sure you’ve made the update.
Backlinks and Internal Links
Link building is one of the biggest SEO tools in your control. You need backlinks from authoritative sites to your page and internal linking within your content. Always consider what you need and have a well-thought-out plan mapped out before you begin. Create a hub page with your main keyword, and then create content that links between the hub page and other pages with minor yet related keywords that pertain to your content. Make sure to link pages to orphaned content through an FAQ page or other similar device.
Backlinks are only useful to your site if they’re high-quality backlinks. Interview influencers or other experts in your field and ask for backlinks. Find ways of getting high-quality sites to write about your business. Some options include donating your product or service for charitable auctions or offering local businesses or universities discounts for backlinks to your site. Even sending out press releases to publications can be an effective way of collecting valuable backlinks.
Security may be the most important factor on the list, yet many would rather not even think about it. Google ranks secure sites higher. Being a secure site means you’ve switched to HTTPS and enabled SSL.
Including each of these crucial factors in your site’s on-page SEO strategy will lay the foundation you need to boost rank, build your customer base, and, ultimately, increase revenue. For expert assistance with your SEO strategy, rely on the experienced professionals from Saba SEO, a premier provider of SEO services San Diego businesses trust to deliver high-quality expertise with integrity. Give us a call today at 858-277-1717.