Generating and converting leads has long been one of the primary purposes of digital marketing. But if you fell a bit short of achieving the desired results with such efforts in 2020, take a moment to make some adjustments to your lead generation and conversion strategy in 2021. The San Diego SEO service and online marketing experts from Saba SEO suggest these five steps you can take to get started.
1. Build & Sustain Customer Relationships
Putting some time and effort into building, nurturing, and sustaining customer relationships can pay off significantly for your brand in 2021. You’ll also be more likely to be rewarded with viable leads. Work on your customer relationship skills in 2021 by:
• Identifying how customers interact with your brand so you can pay more attention to these points of engagement
• Being more active and engaged on social media
• Producing content that’s relevant and meaningful without being overly “salesy”
2. Adjust Your Content So It Meets Customer Expectations
One reason for a lack of lead conversions is because content fails to meet expectations. For example, this can happen if your landing pages don’t provide an added incentive to complete a purchase or make a call. Resolve this problem by adjusting your content so you answer common customer questions. Also, have more focused landing pages that inspire visitors to take the desired action.
3. Create Personalized Emails
Emails can be a great way to generate and convert leads, but they can be unproductive if they’re too generic. If you’re not already doing so, make 2021 the year you segment and personalize your email lists. What this can mean for your customers is emails that better reflect their preferences and buying habits.
4. Don’t Ignore Returning Website Visitors
Just because someone periodically visits your website without taking the desired action doesn’t mean you should write them off. In fact, there’s research that suggests returning website visitors actually convert better. Take advantage of this fact with targeted remarketing campaigns in 2021 that specifically focus on people who have previously engaged with your brand.
5. Get More Visual with Your Content
According to some stats, video content may boost landing page conversions by more than 80 percent. Possibilities for video content that can generate leads and conversions include:
• How-to videos showing practical uses for your products/services
• Unboxing videos showing actual customers receiving and using your products
• Video testimonials or reviews from satisfied customers
Lastly, don’t forget to regularly check your digital marketing stats in 2021. Doing so allows you to determine how well your lead generation and conversion efforts are working so you can make appropriate adjustments.
These are just a few of the best lead generation and conversion techniques you can start using today. If you need help boosting the impact of your digital marketing strategy, call on the experienced professionals at Saba SEO, the experts on Internet marketing San Diego businesses trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our digital marketing specialists a call today at 858-277-1717.