A lot of businesses struggle with PPC (pay-per-click) marketing or SEO (search engine optimization). However, marketers need to become experts in PPC marketing to gain the most success. Here are the seven essential skills marketers need to become PPC specialists, brought to you by the San Diego SEO and PPC experts from Saba SEO.
1. Data Analysis
A good skill to learn is data analysis. Seeing what converts from a PPC to a sale is as important as looking for opportunities not taken.
If you think PPC marketing is figuring out a solution and then shifting to autopilot, you don’t understand how complex online marketing is. You need to have routines that examine the data and determine the pivots you need to make.
3. Catchy Writing
No matter how many fantastic keywords you use, you still need to be able to write catchy metadata that customers want to click. This takes practice to master. You’re given a limited number of words. You need to know your potential customers and what inspires them to want to click to your page.
4. Dedicated Landing Page
Creating a dedicated landing page will always get customers to products and not to a 404 page. Learning how to create a dedicated landing page is essential to PPC marketing.
5. Testing Models
Always create several PPC testing models. Track each one to determine which works best for your marketing.
6. Keeping Up with Trends
Staying on top of the latest trends can attract new customers and put you ahead of your competitors.
Being able to stay on budget is critical to your marketing success. Testing keywords with PPC and building SEO will keep you within your marketing budget.
If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have almost 20 years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our exceptional PPC services, give us a call today.