Online marketing can be tricky if you don’t have a good handle on what you’re doing. There are many myths that people take as fact. To their detriment, these people rely exclusively on these truisms. Here are some of the marketing “facts” that just aren’t true today.
1. Your e-mail list is the end-all
You might hear that your e-mail list is the most important factor that determines whether or not you make money. While e-mail lists are important, there are many other things that matter. How you market to the people on your list is as important as who you have on the list.
2. Passive income works for you
Many believe the myth that passive income works on your behalf. In truth, it’s the other way around. While perpetual streams of revenue may be nice–and may work to your benefit–they are the product of hard work. You have to lay the groundwork so that you can reap the rewards later.
3. Anyone can be an expert
There is a sense that any person who gets involved in online marketing in San Diego can become an expert. Like with any other venture, this is just not true. The people who truly become good at online marketing are those who work very hard and also have some natural skill in connecting with potential revenue sources.
4. Launching a website is the hardest part
Some believe that if you can get a website off the ground, the money will simply roll in. For people who have sustained success, it’s usually continued hard work that does the job for them.
5. All you need is additional traffic
Traffic is important, but it isn’t the only thing you’ll need. You have to have a website that’s designed to convert traffic into sales. All of the traffic in the world can’t save you if you have problematic landing pages that can’t convert.
6. Internet marketing is free
Those who don’t know the industry sometimes assume that they can market their business or service for free. After all, isn’t it free to post onto Facebook, Pinterest, Etsy, and Twitter? The truth is that the best internet marketers are using some of the paid services from these outlets. Online marketing often costs more than business owners imagine, but working with an experienced San Diego AdWords company can make a huge difference when growing your business.
Request a free website audit and partner with a San Diego search engine marketing company who can help you increase your online visibility. Call Saba, Inc. at (858) 277-1717 and see what a difference working with a trusted San Diego SEO firm can make!