It’s safe to assume a potential client’s first impressions about your real estate business will be based on what’s found in a Google search. Saba SEO, a reputed digital marketing company in San Diego, offers 5 tips that may convince more clients to consider buying, leasing, renting, or selling with you.
1. Search Your Business Online
The first step in reputation management is to know what’s being said about your business online. Search for your real estate business to see what comes up. You may come across reviews in addition to your contact info and website link.
2. Determine the Accuracy of Negative Reviews
Focus on any negative reviews or comments. Dispute reviews you know to be untrue or suspicious. For valid negative feedback, you need to find a way to resolve the problem. Provide a comment to address the issue, or engage the person directly if he or she is one of your clients.
3. Get Active with Blogs and Social Media Pages
One of the most effective ways to boost your online reputation is to put out fresh, relevant content about your real estate business. Google places an emphasis on new content specific to your target audience. Therefore, staying active on your blog and social pages can help you engage in real-time conversions and distribute positive information about your business.
4. Adopt Good SEO Habits
Online visibility is directly related to your SEO habits. Make sure you are using keywords likely to resonate with your intended audience. For real estate businesses, this means going local to focus on specific markets where you want to have a presence. You should also take steps to attract high-quality links back to your website and encourage feedback from clients.
5. Distribute Press Releases
If there’s anything newsworthy about your real estate business, distribute a carefully worded press release. This type of content often gets more attention than older comments and reviews.
Even if your real estate business has an amazing online reputation, it may not always stay that way. Be proactive in protecting your image and turn to Saba SEO. Our professional SEO experts and social media marketers in San Diego can provide tailored support to mitigate the impact of negative publicity and help boost your search rank. Call 858-951-1717 to learn more about our approach to online reputation management.