Connecting with bloggers willing to promote your brand and/or products and services can be a time-consuming process. One appealing solution is to work with a blogger outreach company. Such companies generally do most of the work involved in finding the right bloggers for your needs. However, there are some additional steps you can take on your own to make your blogger outreach experience even more amazing and beneficial for your brand. The digital marketing professionals from Saba SEO, a top-tier SEO, Internet marketing, and web design company in San Diego, offer these suggestions for optimizing your blogger outreach strategy.
Clearly Explain Your Business
Don’t assume someone doing blogger outreach tasks for you will automatically understand the nuances of your business just from what’s on your website. Educate your blogger outreach experts about your business by:
- Providing product samples
- Sharing data about your target audience/customers
- Offering unique insights about your business
Keep Track of Your Stats
Even though many blogger outreach programs make an effort to monitor stats, it’s important to do the same thing on your end as well. After your business has been promoted on relevant third-party sites for a few weeks, take a look at your stats to see if you’re getting an uptick in traffic, conversions, and revenue. If you’re not seeing noticeable results, show printouts of your before-and-after stats to the company doing outreach for you to get an explanation.
Promote New Products Early
Many popular sites that welcome posts from outside sources love to get the scoop on new products. Even if your new or improved product isn’t yet available for purchase, you can generate buzz about it by starting your advertising efforts as soon as you have all of your product info ready.
Respond to Customer Feedback and Get Involved
Once a blogger outreach program starts to produce results, you’ll likely notice a spike in customer comments and feedback, which could be directly on your website or on your various social pages. Take advantage of this boost in customer activity resulting from your blogger outreach efforts by:
- Regularly responding to feedback
- Using the added website visits to encourage people to subscribe to your email list
- Building relationships with customers who leave comments so they’ll keep coming back to check out what you have to offer
- Paying attention to what’s being said so you can get some ideas about the kind of blog content your customers want
If your blogger outreach team managed to get third-party sites excited about upcoming products or events related to your business, don’t leave them hanging. Provide updates so your outreach team can reach out to sites again to let them know the fresh news you have to report. You can even do this yourself by posting videos showcasing your new product. After the product is available, post videos submitted by happy customers showing them unboxing it and using it.
Don’t forget to pay attention to your other digital marketing efforts as well. By effectively promoting your brand, products, and services with social media, paid and organic ads, and other efforts, you’ll boost your online visibility. In turn, you’ll be helping your preferred blogger outreach company or marketing agency with their efforts to find bloggers likely to be enthusiastic about spreading the word about your business and what you have to offer.
The digital marketing experts at Saba SEO, a premier San Diego SEO agency, can help you create an effective marketing strategy focused on driving customer engagement with high-quality content. Our services help businesses maximize their marketing efforts, and we have more than ten years of experience assisting clients with social media marketing, SEO, PPC, and Internet marketing. If you need help optimizing your marketing strategy to get your business to the next level, give us a call today at 858-277-1717.