Although blogging is often a website afterthought, being consistent with your website’s blog is essential for search engine optimization (SEO), which means you need to post regularly and provide relevant content. Are you doing everything you can to optimize your blog for the greatest success? Here are five easy tricks to optimize blog posts for SEO, brought to you by the digital marketing experts at Saba SEO, a leading provider of San Diego SEO services.
1. Scatter Keywords
Keywords should be scattered throughout your blog posts. Your main keywords should be in the title, preferably at the beginning. These same keywords should be in the first sentence of your post as well as in the final paragraph. Headings and subheadings should include the main keywords, but your main-keyword usage shouldn’t end there. Make sure to tag photos with your main keywords, and use your keywords in your SEO description and URL. However, just because you should repeat your keywords in these places doesn’t mean you should overdo it with keyword stuffing. Make sure to identify and use complementary keywords in your text, which are words that will add value and demonstrate expertise to your reader.
2. Utilize Social Media
Posting your blog posts to social media can bring new viewers to your site, which is why your keywords matter. If you have keywords social media users are searching for, your post will show up in search results. Also consider your social media when crafting introductions to your post. For example, Facebook has its own search engine, so including a full description of what the blog post is about and including keywords will help those social media users find your post.
3. Answer Questions
Make sure your blog posts answer questions readers ask. One tip is to check out your competitor’s site and see what questions their readers ask on social media or in the comment fields below articles and blog posts.
4. Use Natural Language
These days, readers are increasingly using voice commands to search for answers from Siri, Google Home, or Alexa. Consider natural language when creating blog titles and choosing keywords.
5. Offer Subscriptions
Offering blog subscriptions will alert interested parties that you have something new to say and content they want to read. Subscriptions are especially useful if you don’t consistently post blogs every day.
Offering valuable content in regular blog posts is one of the most effective ways to boost your SEO rank. If you need assistance creating and optimizing your website content for SEO, reach out to the experts at Saba SEO, a premier SEO company in San Diego. With more than a decade of experience in search engine optimization, website design and development, and social media management, we provide businesses with the tools they need to compete in today’s evolving digital marketplace. Give us a call today at 858-277-1717 to speak with one of our SEO specialists.