Finding the right people for vacancies at your business can be a challenge because of all of the competition with online recruitment. Simply having a career page on your website isn’t enough. Some popular job sites are powerful and hard to compete with, but they often lack authority, which is an increasingly important factor for search engines like Google. The internet marketing service providers at Saba SEO discuss a few ways you can optimize the career page on your website to attract the right type of job seekers.
Research Your Keywords
The competitiveness of the keywords you use for your career page will ultimately determine how well those pages perform. Google’s Keyword Planner and Ahrefs are some of the tools you can use to get an idea of what keywords will likely perform well for you. Pay particular attention to words and phrases with low keyword difficulty that may be able to help you outrank some of the bigger job boards.
Harness the Power of Internal Linking
Internal links can help your career page rank better because they let search engines know this particular page is important. Use free tools such as Ahrefs to see which URLs on your site have the most authority, then use this info to place internal links to your vacancy page(s) within relevant supporting text on your top-performing pages.
Fine-Tune the Content
People visiting career pages normally expect to find the basic facts about the position and a brief summary of what your company is about. Keeping the searcher’s expectations in mind, consider optimizing your own career page by: • Keeping word count under 300 • Offering a few appealing reasons why working at your company is so great (e.g. paid training period or group-oriented work environment) • Answering questions likely to be asked by potential employees (e.g. hours, salary range, key job duties, basic qualifications required) • Including a brief virtual office tour video Another tactic is to use the Google for Jobs tool, which works by pulling information from all leading job sites. If you want to harness the power of Google for Jobs, you’ll need to include listings on some job sites. By also optimizing your own career page on your website, you’ll be giving searchers yet another way to find your latest vacancies. If you need help optimizing some or all of your webpages, turn to Saba SEO, one of the best SEO companies San Diego has to offer. Our search engine optimization experts can develop a customized SEO strategy for your business that is sure to boost your online visibility. For over ten years, we have helped organizations all over the world increase their search engine rankings and develop a strong brand image. We offer SEO, PPC, web development, content marketing, and social media management services. Call us at 858-277-1717 to talk to one of our professional SEO Managers.