If voice search isn’t part of your search engine optimization strategy yet, you’re missing out on an opportunity to better connect with today’s on-the-go consumers. Thanks to the increased reliability of the voice recognition technology behind digital assistants like Siri and Alexa, about 20 percent of all mobile queries are voice activated. Experts at Saba SEO, one of the leading San Diego marketing companies share a few tips on how to boost the visibility of online content among voice searchers.
Consider Featured Snippets
Many voice searchers ask questions, and Google actually “reads” the answers that show up in featured snippets. Featured snippets can be in the form of lists or tables, but paragraphs tend to work best. Utilize featured snippets by:
- Finding keywords that naturally fit into your content and also work well in snippets
- Adding work tables and bulleted lists into your content to make it easier for Google to pull info for snippets
- Incorporating FAQs and answers into your content where it makes sense to do so
Claim Your My Business Listing
Voice searches are often local in nature (e.g. “Where can I find an Italian restaurant near me?”). Boost your online ranking for voice searchers by claiming your Google My Business listing. Doing so will allow you to confirm your business info is correct. You’ll also get access to Google Maps, which makes it easier for voice searchers to visit your physical business location.
Use Conversational Keywords
One of the most effective ways to optimize for voice search is to focus on conversational keywords. People tend to speak more words than they type, and they don’t use abbreviations and other shortcuts people often use when typing. Get more conversational with your keywords by:
- Using long-tail keywords (groups or related words or phrases)
- Basing keywords on the questions commonly asked by people searching for what you have to offer
- Using location-suggesting keywords (e.g. “near me” or “in my area”) since voice searchers know their devices can detect their location automatically
Any type of search engine optimization strategy needs to be based on an understanding of your target audience. Not everyone within your target group will be doing a voice search to find what you have to offer. However, you can tap into your analytics to see where your traffic is coming from to get an idea of how much optimizing you should do for voice search. For instance, if you get a lot of website visits from mobile devices, it’s safe to assume that making your content more appealing to voice searchers will benefit you.
If you want to optimize your content for voice searchers, the team at Saba SEO can help. We offer high-quality search engine optimization, PPC, and social media marketing to businesses all around the globe. Our experts can help you identify your target audience and devise innovative ways to capture their attention. All our services are backed with more than ten years of professional experience and an A+ rating on BBB. To get the best SEO optimization in San Diego or another city, call us at 858-951-1717 today.