How to Improve Your Website’s Core Web Vitals for Better Rankings
Google uses three primary metrics to measure core web vitals. These include Cumulative Layout Shift (CLS), Interaction to Next Paint (INP), and Largest Contentful Paint (LCP). All of these are influenced by almost every other decision you make regarding how to run your site, so performing a full audit is probably the best idea. The professionals from Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, offer these tips to help you improve your core web vitals for optimal rankings.
Before you start to optimize pages, the first thing you’ll want to do is correct any underlying problems that cause users to get error messages. Search engine crawl bots get the same messages your users do, and you can be sure they’ll rank your site lower if they get too many of them. Replace or remove any links that point to obsolete resources to avoid dreaded 404 error messages.
Check out the number of HTTP pulls a single page request forces your server to process. If this seems higher on some pages than others, you’ll want to pare out any site objects you don’t need. Mobile-first indexing algorithms take a close look at this, since it can have a strong impact on the amount of time it takes a mobile device to render your site.
Rendering speeds are important in general, so you might want to convert existing images to some other format. You can potentially save some space by switching to any of the following:
- WebP
- AVIF
- TIFF
- Animated PNG
- 4-byte Bitmap
Anyone who doesn’t currently have a mobile-friendly page needs to develop one as soon as possible. Search engines now index these before they ever look at the desktop version. Site administrators who’ve registered special domains with file extensions like .mobi will want to double-check their sites comply with certain rules. Search engine algorithms have a tendency to hold sites that use these to a much higher standard, since they’re advertising the fact that they’re designed with mobile users in mind.
If you need help improving your SEO ranking, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies you can work with. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today.
