Landing pages are designed to inspire conversions. But if you’re not getting the anticipated results with your landing pages, it’s time to make some adjustments. The experts at Saba SEO, a leading San Diego web design and digital marketing company, discuss what you can do to improve your landing page conversion rates if you’re less than impressed with the results you’re currently getting.
Test All Key Page Elements
An effective way to test various parts of your landing page is to do an A/B or comparison test. You’ll simply present two versions of your landing page and see which one gets better results. Specific conversion-boosting elements of your landing page to test include:
• Calls to action
• Chat tools
• Directional cues (e.g., arrows or circles around good deals or special offers)
Include Reviews & Testimonials
Consumers tend to trust what’s said in reviews more than what’s included in carefully prepared content. This is why landing pages tend to convert better if they include reviews and testimonials from real customers. And these reviews don’t have to be all that long. Even something as basic as “Great job! A+ all the way!” can provide an added incentive for a visitor to take action.
Streamline Your Lead Capture Form
People are inherently reluctant to provide too much information, so they may simply skip a form that asks for too many details. Boost landing page conversions by:
• Only asking for basic info you need
• Not asking for info you know you’ll likely be able to collect later
• Eliminating unnecessary boxes (e.g., a single field for “name” instead of dividing it by first and last name)
Also, if you offer something fairly unique, short videos or slideshows may increase your conversion rates. Lastly, pay attention to aesthetics. This means eliminating possible distractions and wisely using different colors and sizes for buttons meant to be clicked or tapped to complete a purchase, schedule a visit, or request additional info.
If you need an effective landing page for your business, turn to Saba SEO. As one of the best digital marketing companies San Diego has to offer, we provide customized web design services to a wide variety of businesses. Our expert web developers will work closely with you to create a unique website that connects well with your target audience and converts visitors into customers. We’ll make sure your website looks amazing and helps you increase your online revenue. To talk to one of our professional web developers, call us at 858-277-1717 today.