Landing pages are intended to welcome visitors from outside sources, such as search engine results pages, to specific pages on your website. To get the traffic you desire, however, you’ll need to properly optimize your landing pages for users. Start by having a clear purpose for each landing page. The experts at Saba SEO, a leading San Diego web design company, share some easy optimization tips below.
Have Clear Headlines
Attention spans today range from 5–8 seconds, which is why headlines can easily be considered the most important part of landing pages. Opt for headlines that are:
• Short and concise
• Clear about what can be found on your landing pages
• Additionally optimized with relevant and descriptive keywords
Include Relevant Images
If your landing pages will be used to sell products, include relevant images on each one. People tend to appreciate seeing what they’ll actually be buying before making their final decisions. Just keep an eye on page load times so you don’t slow things down with your images.
Provide Convenient Payment Options
With landing pages intended for conversions, include payment options that are commonly used. One survey found approximately 60 percent of shoppers abandon purchases if their preferred payment options aren’t included. Also, make it easy to click on the preferred option to complete a purchase.
Have Clear Calls to Action
Don’t assume customers coming to one of your landing pages will automatically know you want them to complete a purchase or click to get more info. Use a clear call to action coupled with an appropriate clickable link or phone number to make the desired action instantly obvious for a visitor.
Lastly, include social proof, since this is appealing to both search engines and real searchers. An easy way to do this is to place a few testimonials on landing pages. Another option is to include a counter showing how many people have already made purchases. But don’t include links to your social pages on your landing pages—you don’t want to give visitors a reason to quickly leave when they arrive.
To create effective landing pages for your business, turn to Saba SEO. Our experts can analyze your business objectives, promotional offers, and target audience and design compelling landing pages that can increase your conversion rate. We are a leading SEO company in San Diego with an international client base and several years of experience in search engine optimization, content marketing, and web design & development. To talk to one of our digital marketing experts, give us a call at 858-277-1717 today.