According to Merkle’s Digital Marketing Report, organic search had its largest growth in more than two years in the fourth quarter of 2017. The number of site visits resulting from organic searches increased by 6 percent in this quarter, which is the largest change since 2015. San Diego SEO experts at Saba SEO discuss the salient features of Merkle’s Digital Marketing Report.
Mobile Organic Search
According to the report, mobile organic search showed a 15 percent growth year-over-year. Google continues to dominate the organic search market, with about 96 percent of all mobile organic visits coming from a Google search. More than half of all organic visits from Google were from mobile devices, which is much higher than Google’s competitors. About 42 percent of organic visits from Bing were on mobile, and only 18 percent from Yahoo were on mobile.
Desktop Organic Search
As mobile browsing becomes more and more popular, desktop searches have been decreasing. However, in the fourth quarter of 2017, even desktop organic search visits increased.
The number of paid search clicks grew by eight percent, but this is a sharp decrease from its previous growth of 19 percent. Paid search is still growing, but its growth rate seems to decrease each quarter.
Although site visits from organic searches increased in the fourth quarter of 2017, the overall share of visits from organic searches decreased. According to Merkle’s report, display advertising, social media, and email advertising had stronger growth than organic search.
Organic search was responsible for 24 percent of site visits in the fourth quarter, which is a two percent decrease from 2016. Although its overall share of site visits has decreased, organic search is still far ahead of social media for driving traffic to sites. Social media only produced about 3 percent of site visits in the fourth quarter of 2017.
The rapid growth in organic search poses several opportunities for businesses. With the help of Saba SEO, a reputed San Diego optimization firm, you can design a comprehensive SEO plan for your business to maximize your outreach. Our experts understand the complex processes associated with search engine optimization, and they’re up to date with the latest development in digital marketing trends. We rely on a variety of white hat techniques to help businesses boost their online ranking, attract more leads, and generate more sales. Call us at 858-951-1717 to talk to one of our SEO experts.