SEO is always changing and evolving. It’s surprisingly easy to stick to search engine optimization tactics that are outdated, ineffective, or just plain obsolete. In the best-case scenario, you’re simply wasting your time, but relying on outdated SEO tactics like the ones discussed below could also have a noticeable impact on your online visibility. The San Diego SEO experts from Saba SEO explain how.
1. Link/Article Directories
Once extremely popular and useful, link and article directories are no longer an SEO-beneficial way to categorize websites. The main reason they’re now obsolete is because search engines largely ignore them because they offer little value for website visitors. Directories also tend to be a source of low-quality links that could get you penalized.
2. Mutual or Reciprocal Links
You link to a site and the other site gets a link in return, so it’s a win-win, right? Well, not necessarily. The reason this tactic is considered obsolete is because it’s manipulative. Plus, link swapping can quickly become nothing more than a way of gathering links, even if they’re totally irrelevant. Also, a lot of these links end up in no-value areas like resource or link pages.
3. Keyword Stuffing
This is one of the oldest manipulative SEO tactics, but people are still using it. Aside from having the potential to get you penalized, trying to force all possible keywords and keyword variations into webpages often results in content that’s choppy and difficult to read.
4. Presenting Poor Content
High-quality content tends to get rewarded by search engines today. It’s also not so easy to get poorly presented or badly written content past search engine crawlers. Besides, you’ll be more likely to get the results you want if you take the time to understand your target audience and present useful, easily digestible content. On a related note, avoid randomly submitting guest blog content that’s irrelevant or not that great.
Google’s increased ability to evaluate webpages also means you don’t have to create entirely separate pages for all your keyword variations. You’ll be better off merging content whenever possible. There’s also no need to pay much attention to exact domain or anchor text matches today, since search engines are getting better at using other methods to direct searchers to relevant content.
If you’re wondering how to optimize your SEO tactics to grow your business, let the experts at Saba SEO help you out. With more than ten years of professional experience in search engine optimization, we’re proud to count ourselves among the top San Diego SEO companies. Our team can help you create unique content with high-ranking keywords and effective SEO tactics based on honesty and integrity. To talk to one of our SEO experts, give us a call at 858-277-1717 today.