Panda 4.1, the new Google search engine algorithm, was unleashed onto the internet on September 25. This algorithm was specifically designed by Google to weed out what it views as low quality web pages to improve Google’s user experience. Whether you are a business owner, SEO or internet marketer in San Diego, here is what you need to know about the Panda 4.1 update.
The algorithm for Panda 4.1 is a trade secret. Despite this, based on what Google has said on the matter, as well as independent analysis of changes in the post-launch search results, there are certain kinds of sites that have been specifically penalized by this new version of Panda.
The first of these are websites that are described as having “thin” content. Simply put, these are websites that may advertise having valuable and insightful information about a specified topic, but fail to deliver on that promise. Websites that strictly focus on SEO keywords are probably at risk, especially if they don’t provide much in the way of actual content. Google’s goal in targeting these websites is to provide searchers with quality information that is not only relevant, but helpful to their search.
Second, duplicate content is punished. While Google has always emphasized the importance of unique content, they are now targeting websites that use content that is repeated on the same website, or content that is duplicated on other websites owned by the same party. The sites that are taking the biggest hit in regards to duplicate content are medical related websites, which often share similar information on similar topics.
Third, Panda 4.1 targets content that does not appear to have been created by a rational human being. This is sometimes referred to as machine created content. The content in question is typically created by an automated program through a process known as “spinning.” Spinning references an article on the web and use an algorithm to replace certain words and phrases to produce the “spun” version. The result is often content that doesn’t make much sense.
If this describes any of the content on your websites, it is important to make adjustments and changes immediately. For information on how to reverse or rebuild the rankings affected by Panda 4.1, reach out to Saba SEO at 858-277-1717. Along with website design and SEO services, we also offer San Diego PPC management which can help businesses receive immediate visibility while their organic listings are not at optimal levels. See how our expert online marketing consultants can assist you by calling 858-277-1717.