In a matter of a few weeks, the coronavirus pandemic has changed the world of digital marketing. One of those changes is that many bigger agencies aren’t advertising at all, which means reduced competition. A lot of people are sitting at home in front of their computers, which makes it a great time for small businesses to ramp up their PPC digital marketing efforts. Has COVID-19 affected your PPC accounts? The San Diego SEO and PPC experts from Saba SEO recommend these strategies for optimizing your digital marketing during COVID-19.
COVID-19 has altered PPC marketing. Now, you need to be on top of your search keywords, and you need to tweak them by adding more negative keywords. This tactic prevents paying for new search terms in the age of coronavirus.
Staying ahead of negative keywords is even better than fixing current search terms. How do you find them? Use a keyword tool to find negative keywords before they even begin to trend.
Google Trend Coronavirus Hub
Google has its own site, the Google Trend Coronavirus Hub, which follows searches related to COVID-19. The site includes questions, trending queries, and geographic keyword trends.
People are now working from home. They’re quarantined, which means they’re less apt to be using their mobile devices for searches. Adjust your device bids accordingly. There are currently three choices: tablets, computers, and mobile devices. This adjustment away from mobile can improve your PPC success.
With coronavirus comes uncertainty. Using Google’s Smart Bidding could save you money and automatically get you tweaks that can help you adjust your digital marketing.
Currently, cost per click is about six percent less than last week. This trend will continue until this pandemic is over and people get back to some semblance of normality. There’s never been a better time to step up your PPC digital marketing game.
If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today at 858-277-1717.