PPC (pay-per-click) is an online advertising method that’s become highly competitive. It’s also increasingly challenging to attract the attention of searchers who are in the habit of ignoring ads. These are just two of the more compelling reasons it’s a good idea to be “in the know” when it comes to the essential PPC tactics that matter most in 2020. You’ll benefit by implementing the strategies discussed below, brought to you by the San Diego SEO and PPC experts from Saba SEO.
Google Smart Bidding
An increasingly popular way to utilize data is with PPC automation, which is accessible in the form of Google Smart Bidding. This bidding process involves using machine learning (artificial intelligence) to optimize PPC campaigns by making it easier to use available data to your advantage.
Amazon Paid Ads
Most people associate PPC with Google. However, you can purchase paid ads through Amazon as well. The ads you create this way will be displayed both on and off Amazon. What’s appealing about this PPC option is the ability to target consumers who are ready to make purchases.
Responsive Search Ads
The purpose of ads of this nature is to display more text and relevant messages to searchers who see your ads. With RSAs, you enter multiple headlines and descriptions with your ads, and Google tests different combinations to see what works best. It’s a trial-and-error process that could expand your reach beyond your core audience.
Roughly a quarter of online viewers say they appreciate being reminded about products or services they previously checked out. Seize on this opportunity by being more mindful of remarketing when determining where to display your PPC ads. Google recommends directing remarketing efforts toward everyone who has viewed your home page.
The “Store Visits” Metric
If you have a brick-and-mortar store, Google has a “Store Visits” metric you may not be using. It allows you to determine which ad groups, campaigns, and keywords are sending potential customers to your physical store location.
One other essential PPC tactic for 2020 is something you should always be in the habit of doing with paid advertising: reviewing and adjusting your campaigns. Specifically, look at things like your selected geographic areas, core terms, product mix, and the general effectiveness of your various campaigns. If you see signs of anything that’s not working well, make appropriate adjustments to maintain your PPC ROI.
If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today at 858-277-1717.