How to Build and Engage Your Pinterest Audience

Use Pinterest to Boost SEO Rankings

If a picture can paint a thousand words, Pinterest can paint—well, a lot. It is the go-to website for shared images that create interest and build visual and contextual brand identification.

The fact is that 28 percent of adults use Pinterest when they are online. Only Facebook and LinkedIn attract more attention. When done right, Pinterest is a great social media marketing tool to build and engage with an audience regularly.

Link Back to Your Website or Blog

Search engines love links from Pinterest. When you link a pin from any of your business sites, you’re creating a backlink from a reputable, well-known source. Also, when someone shares your pin, the link back to your site will remain as the pin’s source.

Find the Best Category

If you choose an irrelevant category for your pins, people won’t be able to find you. It can also make you look like you don’t know what you’re doing and aren’t familiar with your industry. A simple thing like this can cause you to lose the trust of prospective customers.

Make the Board Your Keyword

San Diego SEO companies encourage business owners and marketers to think of titles and descriptions the same way you would for SEO. There is a 500-character limit, so it’s important to make each letter count. Don’t be afraid to repeat (carefully) between board title and description. Maximize pin descriptions for positive impact, create context, and inspire engagement through user comments, likes, and re-pins.

Use the “Pin It” Button

This is a type of word-of-mouth advertising. It makes it easier for readers, customers, or prospects to share your pins with others. And the best part of this technique is that once you install it, you’re done. Visitors can pin your online content on your behalf and their customers or followers will see that activity on Pinterest as well.

Whether you’re planning to use Pinterest, Twitter, Facebook, or any combination of those to promote your business, consult with an online marketing company in San Diego to develop the right strategy for your business. For more information, give Saba, Inc. a call at (858) 277-1717.