According to SEO experts in San Diego, search engine marketing (SEM) has one main purpose: placing your content in front of the right set of eyes online. Achieving this goal means preparing content for both humans and search engines, preferably in that order. There are a handful of SEM techniques that are not only popular, but consistently effective for both big and small businesses looking to attract attention and get conversions.
1. Organic Search Engine Optimization (SEO)
In general terms, SEO refers to how any of your online content naturally ranks based on specific criteria applied to every website, blog, or social media page. This is the approach to SEM where keywords or phrases come into play. Organic search also includes the quality of links on your website, page load time, and other factors.
2. Local Search
If your business is based on local customers, this approach to SEM will likely benefit you. Local search often involves the use of online directories and maps as well as customer comments and reviews. Maintaining a consistent business name, address, and phone number is important with local search because it ensures potential customers can find and contact you.
3. Pay-Per-Click (PPC)
PPC is a form of SEM where you bid for how much you are willing to pay when someone clicks your ad or link. The higher you bid, the more prominently your ad will appear on search engine results pages. According to Saba SEO in San Diego, PPC campaign management can be highly effective and provide immediate results, but the campaigns can also be expensive if you’re not mindful of your budget.
Despite claims of certain approaches to SEM being “the best,” an assertion often made about organic search, you may also see positive results with local search and PPC. The good thing about search engine marketing is the ability to precisely track results. If something’s not working, adjustments can easily be made and campaigns can be tested prior to a full-scale launch.
To learn more about SEM techniques your company can use, get in touch with Saba SEO, a leading SEO company in San Diego. We can help you determine the most effective plan of action for driving more traffic to your company’s website, and we can also take care of your website’s design. Give us a call today at 858-951-1717 to schedule an appointment.