The primary purpose of pay-per-click advertising is often to drive conversions by directing more traffic to specific landing pages. However, paid ad campaigns can have an even bigger influence on your business, your target audience, and the results you get from your digital engagement efforts. The San Diego SEO specialists at Saba SEO explain the potential influence PPC ad campaigns can have and the benefits you may enjoy as a result of this influence.
Influencing Buyers at Various Journey Points
PPC can achieve many different goals, meaning its influence isn’t limited to encouraging conversions. In fact, well-planned paid ad campaigns can target searchers at various points throughout the buyer’s journey. For instance, paid campaigns can also be focused on:
• Initial brand/product awareness
• Unique product/service features
• Specific target audience pain points
Influencing Your Other Digital Marketing Efforts
PPC ad campaigns have the potential to influence your other digital marketing efforts as well by quickly putting your message front and center. This is because paid ads are highly targeted and prominently featured on search results pages. What’s more, PPC can be a perfect complement to your organic content on the same pages.
Influencing How You Compete Online
A common part of the PPC process involves an analysis of what keywords and terms your competitors are using to target the same audience. This is information that can influence how you go about competing online beyond your paid campaigns. For instance, you might adjust your website, social, and blog content based on the keywords/terms that resonate most with your target audience.
Highly targeted PPC campaigns also have the power to influence what your intended audience thinks about your business or brand. You could then be rewarded with positive reviews, links pointing back to your site, word-of-mouth recommendations from satisfied customers, and, ultimately, an uptick in website traffic and conversions.
If you need help creating a digital marketing strategy for your business, turn to Saba SEO. As one of the leading marketing companies in San Diego, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.