Nothing is set in stone in the world of online marketing, especially when it comes to your paid campaigns. While it’s wise to periodically update your paid strategy, it’s just as important to avoid common mistakes that could minimize your ROI.
1. Not Reevaluating Your Target Audience
Before you update your paid strategy, make sure you really know and understand the audience you want to target. Analyze existing data to determine if your PPC campaigns are still resonating well with these consumers.
2. Not Testing Offers
Ultimately, you want to boost your conversion rates with your paid efforts. Test different offers to see which ones are netting the most conversions and ditch or adjust ones not producing significant results.
3. Not Keeping Content Fresh
Whether it’s updating graphics or adding new phrasing, fresh content is going to produce better results. Continuously seek new ways to make your message resonate with your target audience via your paid efforts.
4. Not Learning from Existing Efforts
Before updating your paid strategy, go back and look how you’re promoting yourself on your website, blogs, and social media platforms. Determine if there is certain verbiage, including keywords, working well on your own platforms that you haven’t been using in your paid efforts.
5. Not Optimizing Your Bidding
People search differently depending on the device they’re using at the time. If weren’t doing it before, use bid modifiers to adjust bids based on your cost per acquisition to increase your ROI for each campaign as you update your strategy.
Don’t forget to track results in your analytics program as you make updates. Just because a paid strategy worked well in the past doesn’t mean it will stay that way. Be mindful of trends and new tools, often in the form of handy extensions, available for your use as well. At Saba SEO, we believe a balanced strategy using PPC and SEO in San Diego can drive the results you want. To learn more, give one of our friendly marketing experts a call at (858) 277-1717 today!