How to Use PPC with Your Social Media & Advertising Strategies
Pay-per-click advertising, or PPC, is a form of internet advertising in which advertisers pay to have their brands’ ads displayed on search engines, social networks, websites, and other digital media. This form of advertising includes text ads such as those offered by Google Ads and Microsoft Advertising banners shown on specific websites. The San Diego SEO services specialists at Saba SEO explain how PPC works in social media and advertising.
Decide on a Social Media & Advertising Strategy
Before starting to advertise, businesses should first consider their social media presence and whether they have the resources that would be necessary to make money from advertising.
Choose a Digital Demand-Side Platform (DSP)
PPC can be easily integrated into many websites through third-party DSPs. Advertisers can set up accounts with DSPs, allowing them to access multiple networks to distribute their ads.
Choose a Social Network or Digital Media Platform
Social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram offer targeted advertising options. For example, an advertiser can place ads on Facebook to target people in a certain demographic or geographic location.
Create an Ad
The first step in creating an ad is deciding how much money the advertiser wants to spend on the campaign. The cost per click (CPC) is the price the advertiser pays when someone clicks on an ad, while the cost per thousand impressions (CPM) is the sum of money an advertiser pays when an ad is viewed 1,000 times.
Promote Your Ad
Once the ad is created, it’s distributed across Facebook, Twitter, and other networks. It’s done using Facebook Pixel, Google Ads Ad Builder, or a third-party tool like Seesmic to advertise on Tumblr.
PPC campaigns are a great way to advertise on social media, especially when businesses need more money to promote their online business. It’s also much easier to find new clients using PPC ads.
If you need help creating a PPC advertising strategy for your business, turn to Saba SEO. As one of the leading San Diego marketing companies, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.
