A press release is an important part of any public relations campaign. These documents are generally short and compelling pieces that can explain product releases, announce company events, and explain any other newsworthy information about a company. Because a press release is meant to keep the media and readers informed, they need to be written well enough to pique a journalist’s interest so they might seek to cover the topic in further detail. Press release writing can be a little tricky. Below are some great tips from San Diego digital marketing companies on how to write a perfect press release.
Use an Attention-Grabbing Headline
Just like with any news or magazine article, the headline is the most important part because it is what will draw in the reader. The headline of your press release needs to be accurate, concise, and engaging enough to make the reader want to keep reading.
Get to the Point Quickly
Reporters and journalists are busy people. It is safe to assume that they will read the first sentence or two and then quickly scan the rest of the press release. This is why it’s important to get to the point quickly. All of the important points should be talked about in the first paragraph. Each following paragraph should be additional supporting information about those points.
Add Quotes When Possible
A great way to add a human element to a press release is through adding quotes from reputable sources such as someone working for the company mentioned in the release or someone who works close to the event or product being talked about.
Keep It Short and Grammatically Flawless
The best press releases are generally one to two pages long. As it is with most written pieces, shorter is better. Brevity will force you to deliver the best information in a concise, readable document that will be more favorable to journalists. Additionally, all press releases need to be free from grammar and spelling mistakes. Even the smallest of mistakes can keep a reporter from taking you seriously.
Provide Access to More Information
While it is best to keep your press release to no more than two pages, there are still ways to ensure your readers are able to learn more if they are interested. Always add a relevant link to your company’s website in the final paragraph of the press release so curious readers can learn more.
Press releases also play a role in effective online marketing campaigns and can boost a company’s SEO efforts. To find out how or for more information on creating an SEO strategy unique to your business’s needs, reach out to Saba SEO. In addition to to SEO in San Diego, we also specialize in PPC campaign management, social media marketing, and web design. Give us a call today at (858) 277-1717 and speak with a friendly marketing pro today!