Blogging isn’t just for people who love to write. While it may be tedious for a San Diego business owner to update a blog on a consistent basis, doing so is necessary for a variety reasons. When you consider the different ways in which businesses can market themselves online, including pay-per-click ads (for immediate reach) and buying email lists (which you shouldn’t do in the first place), your marketing expenses could run you out of business.
Blogging is the easiest way to create relative content that your readers enjoy, and the content you create is the backbone of your online marketing campaign.
Driving Traffic to Your Website
Assuming that other search engine optimization aspects of your website (meta tags, URLs, images, structure, etc.) have all been correctly optimized, updating your blog will help drive relevant visitors to your website. Every time you write a blog post and upload it to your website, Google and other search engines index it. Search engines like websites that are updated regularly because it tells them that your website is active and relevant for browsers.
Once you’ve built up a social following, your blog posts will help increase your audience on networks like Facebook and Twitter. Each blog post you create and share via social media will likely be shared by your loyal followers to their friends. This is a simple and affordable way to increase your brand online and grow your potential customer base.
Convert Potential Customers
Strong blog content that is written to target a specific customer base will help increase conversion rates. Converting customers is done by creating a strong “call-to-action” at the end of the post. The call-to-action normally directs the customer to click on a link and fill out a form. Once the customer fills out the form and submits the information, you can now market to them directly via email.
Customers Crave Value
The Internet has given businesses a generation of customers who look beyond generic advertising methods. As a business owner, you must move away from the “in-your-face” marketing of the past and concentrate on giving your customers something of value that they enjoy.
Beyond trying to convert customers, a high quality blog can result in a large and loyal following. Also known as a “community”, your loyal fans will often do the marketing work for you. From recommending their friends to sharing your content and acting as repeat customers themselves, you’ll be surprised at the free publicity a few hours a week of writing can do for you.
For more information about why businesses should blog or for help blogging to promote your business and SEO efforts, reach out to Saba, Inc. today. We are a trusted online marketing company in San Diego that is committed to helping businesses from all industries thrive in the online world. Call us today at 858-277-1717 for a free website analysis or consultation.