Why Websites Need E-E-A-T Audits to Rank in 2025
In the past, assessing your company website’s ability to rise to the top of search engine rankings was relatively straightforward. Back then, SEO professionals could check content to make sure the right number of keywords and backlinks were included. Now, search algorithms are much more sophisticated. An E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) audit evaluates a website’s content to make sure it displays those characteristics. Since these audits are typically based on Google’s guidelines, the results are effective for boosting your website’s rankings. Below, the experts at Saba SEO, a top-tier SEO company in San Diego, offer a look at these benefits to help you see why your company needs to plan for an E-E-A-T audit this year.
Drive More Organic Traffic to Your Company Website
At the heart of most online marketing plans is getting your business website into the target audience’s eyes. Assessing whether the website aligns with E-E-A-T practices ensures it rises to the top of the search rankings, but it also does more. Demonstrating authority and the ability to generate trust can help search engines begin to recognize your company website as a go-to source for people who are searching for information that aligns with the content. Simply put, staying at the top of the search rankings is easier when you follow E-E-A-T principles.
Increase Engagement and Conversion Rates
As users’ trust grows, they’ll begin to see your company website as a valuable resource. As they scroll through blog articles, FAQs and landing pages, users will increase your website’s ranking as an authoritative source. Reducing bounce rates can get your website further up the search lists, and you’ll also begin to notice the conversion rates start to soar. Naturally, people are more likely to follow through with making purchases or subscribing to emails when they’ve gained new insight through your website. If conversion rates are currently stagnant or moving downward, an E-E-A-T audit could be your ticket to bringing them up again.
Comply with Higher Standards for Special Industries
Google and other search engines recognize the higher importance of providing accurate information regarding industries that impact people’s finances or lives. For instance, misinformation on a health business website is penalized harder than outdated facts on a comedian’s site. Suppose your business falls within a regulated industry. In that case, performing an E-E-A-T audit can clear outdated information, misspelled keywords, and content that lacks an authoritative author or source. Making sure any information a user finds is accurate also bolsters trust, which is a key component of this strategy.
Protect Your Placement from Future Algorithm Updates
Google algorithm updates have long been a source of stress and anxiety for companies that were never quite sure how they would impact their search rankings. Now, there’s a clearly defined road map for success. Since the majority of algorithm updates are designed to improve the user experience, prioritizing E-E-A-T principles helps you weather the next update storm with confidence your website will stay high in search lists.
If you’re a business owner who’s looking for ways to enhance your online marketing effectiveness, you should hire knowledgeable professionals who are always up to date on Google’s strategies for SEO. San Diego businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today.
