Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Duplicate content can be a big problem for your website. This duplicate content can come in many forms, and it can even be generated by your own content. As a website owner, you’re responsible for ensuring you’re not affected by this problem. The experienced content marketing experts from Saba SEO, a leading provider of San Diego SEO services, explain why search engines don’t like duplicate content.
Bad for Your Website’s Search Engine Rankings
When a user performs a web search, search engines try to return content that’s unique and distinct. If Google finds duplicate content across several websites, it will filter out the content and try to show only one page with the relevant information.
Duplicate content is never good for your website’s rankings if Google and other search engines find it. When they do, your rankings will be lowered considerably, and your content could even be banned entirely. This will make it difficult for users to find the correct information they want. Luckily, there are ways around this problem to avoid getting penalized. Your rankings can be improved so the natural flow of your content won’t be affected.
Not Good for the Integrity of Your Site’s Content
Duplicate content is bad for the integrity of your site’s content. If you’ve been posting duplicate content, it’s necessary to fix this problem before moving forward with certain things.
Start by fixing any broken links on your site, and ensure all of your site’s information is properly linked to every page of your website. You’ll also want to ensure you’re not producing duplicate information in any other form, such as product descriptions or testimonials.
Difficult for People to Find Your Website
Duplicate content can make it challenging for people who are trying to find your website. If duplicate content is out there, it will confuse your users, and they’ll have a hard time finding you. You don’t want this, so you need to ensure you’re not affected by duplicate content.
You can easily avoid these problems by ensuring you don’t have duplicate content on your website. This gives you a better chance of having your page rank high and ensuring users can easily find you.
The professionals at Saba SEO, a premier San Diego SEO company, can help you avoid these types of mistakes and provide expert assistance with all your content marketing efforts. We have more than 20 years of hands-on experience helping clients with social media marketing, PPC, and SEO. If you need help boosting your website ranking with outstanding content, give us a call today.