Roughly 2 million blog posts are written every day, so it’s easy to see why it takes some effort to get your blog content seen by your intended audience. The marketing professionals from Saba SEO, a premier SEO company San Diego businesses rely on for expert advice when they want to optimize their online visibility and increase revenue, offer these five tips to keep in mind if your goal is to boost your blog content and the results you get from it.
1. Take Your Time with Your Posts
On average, a blogger spends about four hours working on a post. Unless you’re an expert in your niche, this usually isn’t sufficient time to really dive into a topic or present something truly unique. Go beyond building posts around trending keywords or topics and focus more on quality in your blog content by:
• Seeing what topics are of interest to your subscribers by reviewing comments
• Taking some time to really research topics of interest or ones not commonly covered
• Seeking outside input from others in your industry to make your posts more unique
2. Edit for Readability
If you regularly create blog content, you may be in the habit of skimming to check for spelling errors or typos. This is good, but go a bit further and pay attention to readability. Look for things like the overuse of similar phrases or words and places where you may be able to use bullet or numeric lists to break up text.
3. Get Visual
Simply having a video thumbnail appear in search results can significantly boost traffic results. From adding short video clips to illustrate key points to including relevant images and photos, there are many ways to pepper your blog posts with visual content.
4. Revisit & Update Past Posts
Even if you normally produce posts that are evergreen in nature, they can still become outdated over time. But you can still get some leverage out of well-prepared older posts by updating and reposting them. The same thing can be done with older posts that still generate a steady flow of traffic and engagement.
5. Reach Out to Influencers
Only about 1 percent of bloggers collaborate with influencers. If you’re not doing this, boost your blog content’s reach by seeking influencers within your niche. A good way to find influencers is to do a simple search online to see which posts rank highest. This type of collaboration is also a great way to swap content and earn meaningful backlinks.
Blogging is a great content marketing tactic that can establish your industry authority and generate high-quality leads. If you need help creating high-quality content or developing an effective online marketing strategy, call on the experienced professionals from Saba SEO. For expert advice on digital marketing, social media, and SEO, San Diego businesses rely on our expertise to boost online visibility and increase revenue. Give us a call today at 858-277-1717.