What’s an easy way to improve your SEO (search engine optimization) with minimal work? Refreshing old content can help you achieve that, and it takes less time. Updating your current content will help your SEO even more than creating new content. Google’s goal is to become the ultimate knowledge base, which means all information has been updated with the latest information and news. Making fresh revisions to your site’s content demonstrates your expertise and tells Google you’re always updating your site. Google rewards sites that are up to date, and this means your site will rank higher in SEO. How can you easily make your old content fresh again? The experts from Saba SEO, one of the premier marketing companies in San Diego, offer the following advice.
Some of your older content may be well written and informative. What could freshen it up? Including some new information can make the content more relevant. When people are searching for keywords, they’ll look for content with newer dates. Including new information in your older content can help you achieve that. Some ways of adding new information include inserting news updates and recent quotes from experts.
Sometimes information changes but your content doesn’t reflect this change. Going into your old content and correcting outdated information makes the content fresh again.
Professionally Presented Information
Updating your site also offers you the opportunity to update or remove bad links and clean up any spelling or grammar mistakes. Google also rewards sites with proper spelling and grammar. Why is this important? Because sites that are professional in all aspects are seen as more authentic and reputable. Sites with poor spelling and glaring grammatical mistakes don’t appear to be as trustworthy.
Older material may not have as many links as some of your newer content. Make sure to update internal links. If viewers stay on your site longer, Google rewards you with improved SEO.
If you need help updating the content on your website, call on a San Diego web development company with more than ten years of experience in all aspects of online marketing. Saba SEO offers SEO, PPC, web development, content marketing, and social media management services. Call us at 858-277-1717 to talk to one of our experienced professionals.