SEM, or search engine marketing, refers to the use of paid strategies like Google Ads to promote your business in some way. Search engine optimization (SEO) encompasses the many elements involved with optimizing content for increased visibility on search engines in a more organic way. Both SEO and SEM have appealing benefits. But which one is better for your business? There is no one-size-fits-all answer, but here’s what to keep in mind, brought to you by the experienced professionals from Saba SEO, the experts in internet marketing San Diego businesses trust to help them boost rank and build successful brands.
SEO Is Good for Developing a Connection with Your Audience
If you’re mostly looking to develop an ongoing connection through regular engagement and interaction with your target audience, a broader search engine optimization strategy can be beneficial. In this case, you could reach out to your intended audience more effectively with SEO efforts involving:
• Content presented through multiple platforms (e.g., your website, social pages, etc.)
• Strategic keywords that place your content in front of searchers
• Relevant top-quality content optimized for the intended audience
SEM Is Great for Rapid Results
SEO is effective when a strategy is customized and properly implemented, but you won’t get results overnight. For times when you want to connect with your target audience in a faster way, SEM is the clear choice. SEM has the potential to quickly drive traffic to your site and give you more immediate results due to the way content is delivered and given prime real estate on results pages.
SEO Works Well for Long-Term Goals
As long as you’re diligent about presenting fresh, relevant content, a well-rounded SEO strategy can pay off on a more long-term basis. If this is your primary goal for your business, SEO is a better investment. As mentioned above, you won’t get overnight results, but the ones you do get over time are easier to sustain.
SEM Is Good for Keyword Research & Content Testing
Because search engine marketing is highly focused with keywords, it’s a good way to find keywords you can use in your organic content. You can also do A/B testing with your paid ads to test different headlines and meta descriptions to decide which ones to use sitewide for your website. This process can also be done for your website’s landing pages to see which ones perform better.
It doesn’t have to be one or the other with SEO and SEM. In fact, most businesses looking to attract attention online benefit from a mix of both approaches. For example, if you’re getting better organic results with SEO during certain times, you can reduce your paid SEM investments and save money.
If you need a top-notch digital marketing strategy for your business, the experts at Saba SEO can help. Our team of SEO experts, web developers, and content specialists have almost 20 years of experience in helping businesses create and execute winning online marketing campaigns, boost search engine rankings, and attract high-quality leads. Call today to get in touch with an experienced SEO Manager at the San Diego SEO company businesses trust for outstanding expertise and high-quality service.