If you’re like many busy business people, you may have hired an SEO agency to attract visitors to your website. While there are some truly great SEO agencies in San Diego available for hire, many companies are unqualified to help you. Be sure to check your SEO agency for these red flags.
They Aim for High Global Rank
Many SEO agencies simply aim for achieving a high global rank on Google and other search engines. Unless your company is a massive transnational corporation, this won’t benefit you. For example, if you own a hair salon in San Diego, the fact that people in Burma can find your web content will not increase your sales. Your company would benefit from an SEO agency that will help you build a strong local SEO ranking. Be sure to ask your current (and future) SEO agency about their local SEO strategies before continuing.
They Don’t Customize Their Strategies
Websites are nearly as diverse as people. Because of this, internet marketing companies in San Diego cannot use a single strategy for numerous websites and expect optimal results. If your SEO agency offers standardized packages that call for rapid link building and formatting changes, then it’s time to look for a new company.
They Don’t Write Engaging Content
The old methods of link building and keyword placement are no longer effective ways to achieve a high SEO rank. Agencies that still use these outdated methods should be left behind. Google and other search engines now reward websites that have content that readers appreciate and enjoy. This SEO-friendly content is often written in a manner that is either entertaining or useful. This will cause a natural growth of inbound links from social media sites and blogs.
Be on the lookout for these common SEO flaws to decide whether or not your current SEO agency is right for you. If you’re thinking of switching to a new agency or are looking for one that will truly take the time to understand your brand, reach out to Saba, Inc. at (858) 277-1717. In addition to SEO, we also offer social media and PPC management in San Diego. Give us a call today—we look forward to hearing from you!