As a business, one of your primary goals should be to acquire more customers.
The problem is that the obvious methods seem to be too competitive. Search engines have trillions of websites competing for the top three positions in any given results page. Content on its own doesn’t attract new customers.
The solution is glaringly simple: combine search engine optimization (SEO) with content marketing. You can establish your website as an authority while reaping the benefits of ranking at the top of search engine result pages.
The Synergy Behind Content Marketing and SEO
On their own, content marketing and SEO are relatively straightforward subjects to understand.
Content marketing involves publishing content that expands your website, establishes your business as an authority, or pulls visitors from other websites to your own. Blogs and guest blogging are two fine examples of content marketing.
SEO focuses on making your website and your digital properties rank high on search engine results page. This involves creating content, retooling existing content, and focusing on ranking for specific terms that seem most profitable for your business.
Given the nature of these two marketing approaches, they form an incredibly strong strategy when combined. One strategy complements the other to produce results that neither strategy could necessarily attain by themselves.
Taking Your Results Further
The best part about a one-two strategy that uses content marketing and SEO is the way it aligns with other methods of marketing.
You can utilize social media marketing, paid advertisements, community creation, and more to drive traffic towards your content. This allows you to generate buzz, which in turn creates off-site links that point back to your content.
This allows content marketing and SEO to establish your website as an authority in your field. You will drive visitors to your content from search engines and other websites, which enables you to turn those visitors into happy customers.
Hard Work with Great Results
While content marketing and SEO can be hard work, they produce amazing results. Strong content enables your SEO gains to remain stable across search engine algorithm updates, and SEO drives new visitors to your website who will hopefully share your expert resources with other people.
Content marketing and SEO forms the one-two move that businesses need to form a strong foundation for their digital marketing efforts. Learn more about making your company more visible in the online world by reaching out to Saba, Inc. at (858) 277-1717. We offer a full range of online marketing services including social media, PPC, and SEO in San Diego. Reach out today. We look forward to your call!