The biggest SEO (search engine optimization) trend is mobile-first indexing. Google’s bots previously only looked at data from desktops. That’s now changing. Google is now in the process of looking at the key elements of your mobile information. The bots are looking at your structured data, links, and content. How can you rank higher with mobile-first? Here’s an SEO guide to achieving mobile-first success, offered by the experts from Saba SEO, a premier San Diego SEO company.
Google Search Console
Visit your Google Search Console to see whether or not Google has made the change to mobile-first indexing. This is shown in the indexing crawler, which is located in your settings. Google has already changed three-fourths of all sites. Google will share any issues you may have that prevent their bots from garnering information.
Responsive design is key to mobile-first, which means your site is user friendly and easy to navigate so customers will stay on your site longer. This improves your site’s SEO. Google will improve your site’s ranking if people are staying on the site longer. If they are, it indicates your site has a lot of good information.
Low latency is going to help you achieve mobile-first success. Potential customers won’t wait for a site that takes longer than three seconds to load. Does your site take longer? Talk to your web developer and do what’s necessary to improve latency. You cannot afford the SEO hit if you don’t.
Google My Business
Over half of all mobile searches are local searches. This is the easiest SEO hack to ensure mobile-first success. Google My Business is free. There’s no reason not to have a page for each of your locations. Complete a page for each physical business location you have. Make sure to include social media and website information, photos, and a good description of your business. Don’t forget branded keywords.
Mobile-first indexing isn’t the only factor that matters when it comes to rank on Google. If you need help with PPC campaigns, website development, or mobile SEO, contact Saba SEO, a leading SEO company in San Diego. To speak with one of our marketing experts, give us a call today at 858-277-1717.