Your business may have physically moved, and while your website hasn’t changed, a new physical location can make your company harder to find online. Unless you revisit your current SEO efforts, customers who routinely turn to search engines for local business information aren’t going to be directed to your new location, which could unintentionally direct local customers elsewhere.
Start with Your Website
Search engine marketing agencies in San Diego recommend updating all relevant parts of your website first. Other than your contact info, this includes your “About Us” section and anywhere else your location is referenced. SEO updates on your website can also include:
• Website headers and footers
• Schema markup in your website code
• Replacing photos of your old office
Mark Previous Listings ‘Closed’
Do a Google search and close any listings for the business that previously occupied your location by submitting the edit in MapMaker to avoid causing confusion for searchers. Your Google My Business dashboard info should also be updated.
Enable a Map on Your Location Page
Create an accurate location marker for your new location by updating your Google Plus business page. Doing so also allows visitors to access any Google reviews for your business.
Update Billing and Government Records
Search your state’s Secretary of State website to update your business license. Listings for your monthly business bills should also be updated since Google sometimes pulls info from these sources.
Update Niche Directories
If your business is listed on a niche directory, such as a directory for dental practices, make sure your address has been changed on those sites. Update your major data providers and directories as well to change location info on the most common directories.
Periodically check for duplicate listings with your old address and make sure driving directions to your business are updated. Taking steps to update location information can help ensure that local searchers will still be able to find you online.
Managing SEO efforts in-house can be challenging, especially for small businesses. The San Diego SEO experts at Saba, Inc. can help your business build a strong online presence and climb the SERPs, before, during, and after your move. Give us a call at (858) 277-1717 and request a free website audit today.