Search engine optimization and web marketing are two ever-evolving fields. As the year 2017 comes to an end, it’s a good idea to look at how SEO and web marketing will change in the upcoming year. San Diego web design experts share some of the web marketing and SEO predictions for 2018.
Featured Snippets Will Be Even More Prominent
The little blurbs of info that show up on search engine results page (SERPs) as short paragraphs, tables, lists, or bullet points are known as featured snippets. Some industry experts believe website traffic will decrease as searchers are likely to find what they’re looking for on featured snippets without having to actually click to a webpage.
User Experience (UX) Will Be King
Content is still king, but there’s been a big shift in all things that relate to the user experience (UX). A good starting point with UX is to consistently track engagement results to see what’s resonating best with your intended audience. However, 18 percent of small businesses still aren’t doing this, according to one estimate.
AMP Will Affect Ranking
The purpose of Accelerated Mobile Pages (AMP) is to allow a publisher’s content to load quickly on mobile devices. AMP isn’t yet a ranking factor, but there are signs it may have an effect on ranking. With Google getting ready for a full rollout of their mobile-first policy in 2018, anything related to mobile performance is worthy of some attention.
AI Will Make Search Results More Precise
Google uses artificial intelligence in the form of RankBrain to sort through the abundance of data it receives. Going forward, we can expect smarter ways to tap into massive amounts of information to make search results even more precise.
Augmented reality (AR) is also having an effect on SEO and web marketing by creating a personalized user experience that tends to encourage engagement. Some sites are already using this technology to allow visitors to see the actual view from seats or check out what furniture would look like in their homes before making a purchase. Also, expect video marketing and paid social advertising to become more prominent.
As 2018 approaches, it is important to have a team of SEO experts and web marketers by your side to guide you through the complexities of digital marketing. At Saba SEO, we are the leading internet marketing company San Diego-based businesses and organizations all over the world rely on. Our digital marketing experts stay up to date with the latest changes in SEO rules and search engine algorithms and offer customized support to a wide variety of clients. Whether you need a responsive web design or a comprehensive search engine optimization plan, we have the perfect solution for you. Call us at 858-951-1717 to schedule an appointment.