Search engine optimization (SEO) isn’t something you do once and check it off your list. Best practices for SEO form an organized framework for giving your website a fighting chance to rank at the top of search results, and they’re practices you consistently use every day. The professionals at Saba SEO, a premier provider of SEO services San Diego businesses rely on, offer these SEO best practices you need to implement in 2019.
Natural Voice Search
Voice searches on home and mobile devices and in cars means searches are slightly altered by natural voice search keywords. Research natural voice search keywords and use them in your content.
Only have one primary keyword per page. If you have multiple pages with the same keyword, Google just picks one, which may not be your best content. You need to condense all content with that single keyword, or you could make one larger post using that keyword. Then edit and alter the keywords of the other pieces by using a secondary keyword. Make sure to go back and link that content to the page with the main keyword.
Google is creating a database of the most authoritative sites. Your site can demonstrate expertise by including high-quality content, updates to your website, and quotes and links from other authorities in your business.
Sites that are trustworthy are going to rank with Google. They’re also going to be successful in gaining the trust of potential customers. Your site must be updated to HTTPs, which is faster and demonstrates you keep your site up to date. Your site should offer testimonials from happy customers.
Links from other sites to yours are called backlinks. Those links should only be from high-quality sites. Check your backlinks and contact the site administrators for any backlinks you’d like removed. Your own site should have internal links. These links should run in and out of your content to solidify your authority.
If you need help creating or refining your SEO strategy, reach out to the experts at Saba SEO, one of the premier SEO and digital marketing companies in San Diego. Our experienced specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.