H2 headers, backlinks, and the other technical aspects of search engine optimization should definitely be part of your SEO strategy. However, what ultimately makes SEO effective is relevant, well-written, and impactful content. Creating online content is one of the most effective ways to keep people interested enough to engage with your brand. If you need a little help drawing the right kind of attention to your webpage, consider the following SEO copywriting tips for 2018, presented by experts at Saba SEO, the leading San Diego SEO service provider.
1. Use Online Course Sites to Gauge Interest in Topics
Sites like Udemy offer online courses that cover a variety of topics in detail. Using these websites is a way to gather ideas based on the popular aspects of a particular topic. With Udemy, you enter a keyword to get a list of popular courses related to it. It can then be assumed that a lot of people are going online to sign up for a course on certain topics and many searchers also have a desire to learn more about those topics. You don’t want to copy what’s specifically contained within courses, but you can use the info presented as a guideline for your own SEO copy.
2. Give Visitors Obvious Incentives to Stick Around
Ideally, you want someone coming to your site to stick around and not leave seconds later. A creative way to hook readers is with some strategic eye-catching features in your content, referred to as bucket brigades (a reference to an old sales letter tactic). You can easily capture your audience’s attention by:
- Asking leading questions
- Using short, descriptive pieces of text
- Bolding certain attention-grabbing sentences or phrases
3. Include Latent Semantic Indexing (LSI) Keywords
There was a time when SEO copywriting was all about cramming as many keywords as possible into content. In 2018, Google is capable of evaluating webpages in a precise manner. The search engine can now eliminate keywords that aren’t relevant by understanding how a page’s keywords are used.
For instance, people looking for “pizza toppings” have very different expectations than searchers looking for “ice cream toppings.” If one of your keywords is “toppings,” you could use related latent semantic indexing keywords like “sprinkles,” “hot fudge,” and “ice cream” to make it clear to Google that you mean ice cream toppings.
4. Create Your Own Branded Keywords
If it makes sense to do so, use your brand to create some keywords. An example of this would be unique business models or processes you have (e.g. “The ABC Media Technique” in reference to a new marketing strategy offered). It helps with SEO because your brand will be the one that shows up on results pages when anyone searches online to learn more about similar brands.
5. Use Keywords from Forums
Scan forums to see what people are talking about most in relation to your primary keyword. For example, with “fresh vegetables,” you’d likely find a lot of talk about organic veggies. You would then use that exact term in your headline or one of your subheads.
6. Make Compelling Facts, Tips, or Stats “Click to Tweet” Links
Go beyond making your link “click here” or “contact us” and add certain facts, tips, or stats to a link you can get from Clicktotweet.com. Adding facts and stats to your link encourages social sharing.
7. Use the CTR Magnet Method
The CTR magnet method is a three-step process where you find AdWords ads for your keyword or related keywords. The keywords used in AdWords have already been researched a great deal, so you know you’ll be using terms likely to rank. The next step is to add these words and phrases to your title and description tags. Finally, get high-quality backlinks to your site based on those keywords to boost your click-through rates.
8. Get Ideas from Amazon Product Suggestions
A quick way to get some keyword ideas is to enter your product into Amazon’s search bar. Instead of hitting enter, wait a few seconds and you’ll see a list of related terms for your product. Research some of the suggested keywords further to see if they are less competitive (meaning less expensive for paid ad use but still effective).
9. Add Modifiers to Your Title Tags
Short and sweet used to be the rule of thumb for title tags, but the rise of voice search has boosted the popularity of long-tail keywords (related keywords and phrases). Take advantage of the long-tail trend by adding an extra keyword to your title tags.
10. Hook Visitors with a Preview
Change things up and ditch the basic intro for a preview statement. The preview could be in the form of a short paragraph where you give a brief statement that sums up why a searcher likely came to your site in the first place. Once you hook visitors with something you know they’ll likely agree with, they’re more likely to stick around and keep reading.
11. Sprinkle Your Content with Related Keywords
Research LSI keywords related to your main keyword/topic, and use the relevant terms within your content where it makes sent to fit them in. Adding related keywords to your content will present your products, services, or brand on more results pages.
12. Consider Buzzfeed for Headlines
Buzzfeed is a top-ranked site, mainly because of its attention-grabbing headlines. Borrow some of these highly visible headlines and use them for your own original content on a similar topic.
13. Use Reddit to Find Trendy Keywords
As with Buzzfeed, Reddit is a popular site because of the wide range of topics covered. A quick way to find keywords through Reddit is with the Keyworddit keyword tool. Enter a “subreddit” and you’ll see terms people are using when discussing the topic.
14. Make Content More Readable
Adding subheadings is a good way to break up content and make it more appealing to habitual skimmers. Further break up your content with box quotes, bullets, numeric lists, and section banners.
15. Shorten Your URLs
Longer URLs that include a bunch of meaningless numbers and characters come off as spammy. Plus, Google rewrites longer URLs anyway, so it makes sense to write your own instead. Opt for short, relevant, and descriptive URLs.
16. Add Eye-Pleasing Figures to Your Titles
It may not seem like a big deal, but simply adding figures to a title can be a fast way to increase your online visibility.
17. Use the BuzzSumo Question Analyzer
Use the BuzzSumo Question Analyzer to look for long-tail keywords your competitors haven’t discovered yet. Simply enter a keyword and the tool will search the internet to find related questions and topics. What makes the BuzzSumo tool so appealing is that the results usually don’t include your keyword, even though they are related to it. The long-tail keywords you can get from this research are likely to be off of your competitors’ radar.
If you’re still not sure how impactful your SEO copy is, consider techniques like A/B testing where you present two versions of the same content to see which one produces better results. Also, keep track of your stats to see how engaged visitors are with your various webpages. If you are making adjustments to underperforming pages, be patient and give searchers time to discover your updated SEO copy before doing some more tinkering.
Writing high-quality content is the key to increasing your online visibility. If you need help creating and disseminating customized, focused, and appealing content, turn to Saba SEO. We are among the best marketing companies San Diego has to offer. Our experts can analyze your target audience and design a content strategy accordingly. All our content is original, free from plagiarism, and written by a team of SEO copywriters with several years of experience. We also provide search engine optimization and social media management services to ensure your content reaches across your target audience through multiple channels, which boosts your overall online ranking. If you need help with any aspect of digital marketing, give us a call at 858-951-1717 today.