SEO copywriting is, on its surface, exactly what it sounds like—writing copy for online ranking purposes. The copy you present to your intended audience also needs to be useful and relevant, so there’s a balancing act involved, too. If you’re not achieving the desired goal with your online copy, here’s what you can do to improve your rankings with SEO-based copywriting, presented by the experts at Saba SEO, a premier San Diego SEO service provider.
Incorporate Keywords Naturally
Remember that balance we just mentioned? You should optimize your copy for search engines, but it also has to be appealing to actual searchers. This means using keywords and phrases in a way that’s natural. If anything seems forced, don’t use it, or use a more natural variation.
Use Related Visual Content
People naturally gravitate toward images and videos. Another way to improve your SEO rankings with copywriting is to add visual elements that are relevant. But don’t overdo it. Too much visual content could affect page load times or speed, which isn’t good for SEO either. With images, use alt tags for an added SEO boost.
Use Optimized Headers to Break Up Text
Too much content together at once can contribute to high bounce rates, and this can also affect SEO rankings negatively. Instead, break up larger blocks of content with headers, and keep the headlines you use short and descriptive. On a related note, your copy can become more readable and appealing with:
• Bulleted or numbered lists
• A focus on one topic to retain reader interest
• Relevant facts and stats
Add Internal Links
Strategically placed internal links direct visitors to other content that’s related and equally beneficial. This increases engagement and interest, which is good for SEO. Internally linking when it makes sense to do so also transfers SEO value to other content.
Be Mindful of the Purpose/Nature of Your Content
There’s a difference between copy that’s suitable for website content and content that works well for blogs or social media posts. Take the time to review your copy that’s presented online to see if everything matches up. Determine if what you currently have is actually appropriate for the intended purpose and where it’s posted. If there are any mismatches, adjust your copy or replace it with new content.
Writing high-quality content is the key to increasing your online visibility. If you need help creating customized, focused, and appealing content, turn to Saba SEO. As one of the leading San Diego marketing companies, we can analyze your target audience and design a content strategy accordingly. All our content is original and written by a team of SEO copywriters with several years of experience. We also provide search engine optimization and social media management services to ensure your content reaches across your target audience through multiple channels, which boosts your overall online ranking. If you need help with any aspect of digital marketing, give us a call today.