Whether your website is newly designed or recently upgraded, it may not be ready for search engines just yet. An attractive web design does not guarantee a higher ranking across search engines. Go through this checklist to make sure your website is search engine optimized.
Install Google Analytics
Google Analytics offers plenty of information you can use to track results and make adjustments. Customized reports can tell you everything from how visitors are finding your site to how long they’re staying on your web pages.
Use a Responsive Design
More than half of all online searches now come from mobile devices. Make your new website as “mobile-friendly” as possible with a responsive design that fits on any screen.
Use Meta and ALT Tags
Meta tags are short blurbs that tell search engines what your pages are about. Pay particular attention to the title tag. Use ALT tags to describe your images, since search engines can’t read images without these tags.
Create a Sitemap
Think of a sitemap as a table of contents for your website. It’s a list of all elements of your site with links to each specific part and info about when updates were made.
Use H Tags
Header tags make your headings and subheadings stand out better for search engine rankings. The H1 tag is the most important one.
Build Internal Links
Internal links direct visitors to other relevant pages on your website. They also help with navigation.
Use Rich Snippets
These extra bits of information appear just under the link to your site on search engine results pages. They help search engines understand your content and provide an incentive for searchers to visit your site.
Check Your Page Load Times
Be mindful of how many videos, images, HTML, and plugins you can add to your site without increasing its loading time to more than 5 seconds. Websites that take a long time to load often lose their ranking on search engine result pages.
Research Your Keywords
Use Google’s Keyword Tool to see how your keywords are ranking with your intended audience. Also see what keywords/phrases your competitors are using, and don’t forget to place keywords in your image/video captions.
Make your URLs descriptive. This automatically tells searchers what they’ll get when they click or tap.
Write Relevant Content
Keep the user experience in mind with everything on your new site, including the content. Write relevant content that provides answers to questions, solutions to problems, and useful information. Use your keywords naturally throughout your content.
And don’t forget to go local with your SEO since Google and other search engines automatically assume local intent when providing search results. The team at Saba SEO can make sure your NAP (business name, address, phone number) info is correct and consistent in directory listings. We offer local SEO services, which include designing responsive websites, providing high-quality content, and targeting geo-specific keywords. Call your reliable San Diego SEO firm at 858-951-1717 today and create a customized SEO strategy for your business.